Sector
Content & Media
We support media companies, publishers, advertisers, content creators and influencers, both in advisory and litigation matters.
Press, radio, television, social media, digital platforms: the boundaries between information, entertainment and advertising have never been more porous. New formats are constantly emerging — influencer content, podcasts, branded content, AI-generated creations — and with them come new legal questions: freedom of expression, copyright, defamation, privacy protection, online content regulation, all within an ever-evolving regulatory framework.
What Sets M21 Avocats Apart in This Sector : Our ability to intervene across the entire chain, from production to distribution. We combine our expertise in intellectual property and contract law to cover every dimension of an editorial or media project, regardless of the medium or the format.
Our objectives
- Secure the production and distribution of content across all platforms, from traditional media to digital platforms.
- Protect the rights of creators and broadcasters at every stage of the value chain.
- Anticipate risks arising from new formats and regulatory developments.
Our Strengths
- A command of the entire value chain: from production to distribution.
- The ability to anticipate the challenges of a constantly evolving sector.
- A 360° offering: upstream, to structure editorial projects, and downstream, in the event of disputes.




